Digital Marketing For Healthcare Services
As the healthcare industry field benefits from new technologies and treatment methods, patients and their families are also becoming more aware of their medical options. Few doctors may know that according to a survey, 72% of to-be patients or their well-wishers conduct online searches and explore the results before approaching a healthcare practitioner. This means that patients are much more likely to approach doctors and medical institutions, which appear at the top of Google search results.
It is becoming imperative for medical practitioners to have a commanding digital presence and be there when patients are searching for them. This requires effective digital marketing strategies. The strategies can be implemented using various methods, viz. social media promotions, search engine marketing, blogs etc.
Today, your visibility is extremely important for patients and people who are in need of healthcare services. Healthcare Digital Marketing helps doctors and medical organizations to find their patients with the help of digital and social media. It helps generate more business online.
As per the Deloitte Touche Tohmatsu India, the Indian healthcare market is currently worth US $100 billion and will grow at a rate of 23% to hit US $280 billion by 2020. There is a strong upswing in India’s nascent digital health sector in the past few years. 77% of the patients, search doctors and hospitals online before booking appointments. 26% of consumers use reviews generated by other patients to make decisions, and 50% of consumers use health information sites. So, it becomes essential for healthcare professionals and organizations to adopt Healthcare Digital Marketing to cater the services to all the patients.
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