Healthcare Digital Marketing | 7 Stones Digital

Digital Marketing For Healthcare Services

As the healthcare industry field benefits from new technologies and treatment methods, patients and their families are also becoming more aware of their medical options. Few doctors may know that according to a survey, 72% of to-be patients or their well-wishers conduct online searches and explore the results before approaching a healthcare practitioner. This means that patients are much more likely to approach doctors and medical institutions, which appear at the top of Google search results.
It is becoming imperative for medical practitioners to have a commanding digital presence and be there when patients are searching for them. This requires effective digital marketing strategies. The strategies can be implemented using various methods, viz. social media promotions, search engine marketing, blogs etc.
Today, your visibility is extremely important for patients and people who are in need of healthcare services. Healthcare Digital Marketing helps doctors and medical organizations to find their patients with the help of digital and social media. It helps generate more business online.

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Why should healthcare companies adopt online marketing?

As per the Deloitte Touche Tohmatsu India, the Indian healthcare market is currently worth US $100 billion and will grow at a rate of 23% to hit US $280 billion by 2020. There is a strong upswing in India’s nascent digital health sector in the past few years. 77% of the patients, search doctors and hospitals online before booking appointments. 26% of consumers use reviews generated by other patients to make decisions, and 50% of consumers use health information sites. So, it becomes essential for healthcare professionals and organizations to adopt Healthcare Digital Marketing to cater the services to all the patients.

Why 7 Stones Digital For Healthcare Digital Marketing?

We help your healthcare business with digital marketing expertise.
We specialize in Digital Marketing for hospitals, doctors, medical professionals and healthcare companies.
Our Healthcare Web Experts provide the best content and craft designs that execute goals for the medical field.
We migrate, implement, integrate, deploy and activate difficult digital platforms to provide the marketing technology resolution to assist in your digital presence.
We provide strategic and execution support to diagnostic & pathology laboratories, preventive healthcare service providers, health & life insurance aggregators, and family health clinics.

Medical Website Design

Complete digital solutions for your hospital or medical business!
Helping you build a powerful online presence for your medical business.
The healthcare industry has witnessed quite a surge in recent years. Every year there are new additions of specialities, new diseases and their prevention methodologies, new studies and synopsis and overall a new addition of technology. All these are supplemented with the tremendous growth of the World Wide Web. It makes every facility accessible to the online audience.
As a hospital or medical service practitioner, your website is invariably the face of the healthcare service you provide. With the improvement of the internet, more people can search for the best healthcare service providers online. Apart from showcasing trust, compassion and advanced medical technologies, your website has to provide comprehensive details on the various healthcare services your hospital offers.
As a professional Healthcare Web Design Agency in Chennai, we, at 7 Stones Digital create a distinctly appealing healthcare website design for you from our core team of high-skilled professionals. Not only we commit for excellence, but we also promise to be a part of your professional success in the healthcare regimen by making a dazzling website highlighting your success, skills and achievements. We ensure you a commendable website that can flaunt your accomplishments to attract more business returns and more patients' views.

Search Engine Optimization

Have you ever wondered how a competing medical practice got to be the top result in a Google search query? Search engine optimization is the answer. Websites that utilize keywords, content and coding help Google’s algorithm discover their site.
If you are spending a lot of time and money on Search Engine Optimization but still trying to figure out how to be seen on the first page of the search results, then you’re not alone. Successfully implementing SEO services, monitoring your results, and positioning yourself in the top ten results on search engines can be challenging.
SEO is the process of getting a web page found, read, and indexed by search engines to attract organic or free traffic. Major search engines, such as Google, Yahoo!, and Bing rank web pages, video, and local content based on their relevance to the user. Since more than 90% of the users don’t look beyond the first page of the search results, a good SEO strategy is a critical part of your overall digital marketing plan. SEO services can be difficult to implement on your own, that's why your business needs the best SEO marketing company to get the results you want.
7 Stones Digital is a Digital Marketing agency offering SEO services to Healthcare Industry clients. We specialize in SEO optimization. Our effective on-page and off-page SEO services steer your website towards the top ten search engine results. In turn, your business will benefit from increased targeted traffic that rapidly converts into sales.

Pay Per Click

Want More Clicks, Leads, and Sales? You Need PPC Management Services by a Top PPC Company.
You may know the majority of the population (97 per cent, to be exact) goes online to find local products and services. What you may not know is that 75 per cent of people say paid ads make it easier to find the online information they’re looking for, and 63 per cent of online searchers say they click on paid ads. If there’s ever been a time to invest in pay per click services, that time is now.
PPC advertising is a highly controllable, cost-effective way to earn a spot at the top of Google and Bing search results as well as on websites and digital platforms where your target audience spends the most time. But, to get a high return you need a PPC company that’s experienced, makes data-driven decisions, continually optimizes your campaigns, and looks at your entire funnel to help turn visits into sales. Who does that? 7 Stones Digital does.
When you choose us, you get the peace of mind that your PPC ads are being managed by the Google Ads experts.

Social Media Marketing

Expand your reach and build lasting relationships!Social Media Marketing is the process of marketing through social media sites like Twitter, Instagram, Facebook, LinkedIn, and YouTube. Social Media is the way many consumers will look for your healthcare products or services, and communicate with your brand. It could be said that social media channels are the next generation of search engines. Search engines have already adapted to display user-generated content from social media platforms, such as blogs, Twitter, and Facebook. A healthcare business with a strong social media presence increases its chances of being indexed by search engines. Linking your healthcare business’s social media profiles to your website will result in a better search engine ranking and increase traffic. Social Media Marketing revolves around interacting with and reaching out to the online community by engaging in a two-way conversation: you talk, they respond, and vice versa. It is about leveraging the power of word-of-mouth publicity and viral marketing. Some powerful yet inexpensive and easy-to-use tools you can use to connect with your customers are podcasts, blogs, social networking sites, and interactive videos. At 7 Stones we will be taking good leverage of these sites for your practice. Social media triumphs over traditional media by its dynamic and flexible nature. Its ability to influence others, along with giving people the power to share opinions and feedback is something businesses can’t afford to ignore. Book an appointment today to 7 Stones Digital to discuss how social media marketing can take you closer to your business goals.

Local Listings Management

Keeping your online business information correct online
7 Stones Digital's Listings Management keeps your online healthcare business listings up-to-date and available wherever and however your customers are searching for you — even with voice search! You may not realize it, but your business information can be found all over the Web. At 7 Stones Digital, our Listings Management service will make sure that your business information is accurate everywhere. We constantly review and manage your information on top sites, directories and apps, keeping you in control of how your listings appear online. 7 Stones Digital is your simple, one-stop-shop for Local Listing Management. We help you keep your online information complete and accurate everywhere in your customer search, even on voice search, like Siri, Alexa and Google. At 7 Stones Digital, you can update your information across the web with one call. You'll have 24/7 access to online reporting so you can always see how your online listings are driving engagement. During your consultation call, we’ll verify your business information — like your name, address and phone number — to create your listings profile that will be linked to 60+ top online publishers. Plus, we’ll connect or create your Facebook and Google pages, too!

Online Reputation Management

Your business information.
Your customer reviews.
Your business foundation online.
We take control of all your online reputation under one roof
Generally, two things create the first impression that a prospect gets of your business – your business information that appears in search results like Google, listings and directories – and your customer ratings and reviews that appear on your site, Facebook page, and around the web. If your information is wrong, if your reviews are bad or non-existent, that’s a terrible first impression. 7 Stones Digital's Reputation Management service works with Reviews and Listings Management to put you in control of your digital foundation. We can help you in the following areas-
1. Enhance your online ratings quickly and efficiently
2. Take care of online review management
3. Improve your brand's positive visibility
4. Monitor online criticism (remove/hide/repair it)
5. Provide a bird's-eye view about your brand's online image

Online appointment dashboard

Digital marketing campaigns generate a lot of data. This data is a prerequisite for measuring ROI and campaign effectiveness 7 Stones Digital offers an Online Appointment Dashboard service. We provide the best marketing dashboards with sustainable and easy to use features:
Easily customizable: Our marketing dashboard reflects your healthcare business priorities and role in the department. Many platforms allow users to customize dashboards by dragging and dropping widgets onto the interface. Certain higher-level data may be restricted to managers or executives using role-based access controls.
Mobile-friendly: It’s important to have access to real-time insights whether you’re at work, at a conference, or doing a little after-hours catch up from home. Our marketing dashboard is mobile-optimized to give you seamless access every time.
Scalable: Scalable means the dashboard can expand as your data projects grow and become more resource-intensive. It also means the dashboard will easily accommodate a wide variety of data sources. It offers flexible APIs for custom integration and out-of-the-box compatibility with essential systems such as your CRM, marketing automation, ERP, and accounting software.

Online Payment

In the fast-moving business world of today, it is essential to have an online presence and no business can deny the requirement of the same. If you are setting up an online business and want to provide your customers with a secure payment option then payment gateway integration shall be a mandatory step. Payment gateways that come with a shopping cart provide the customers with the required ease of transaction and it is easier to come back to the website again and again when such a system is present. It is no more valid to have a traditional payment system in your website where you will have to do the final billing at the end of the day and put in the billing information every time in case of a recurring payment. In case of traditional payment acceptance, you require to remember to batch items which are not there in a payment gateway. 7 Stones Digital is the best eCommerce Website Development Company in Chennai. It makes it easy to integrate payment gateways such as PayPal, CC Avenue, PAY U India, payzippy and more to your website. At 7 Stones Digital, we take care of your business and treat your customers so well that they become your lifetime customers. We use the most trustworthy payment gateways for the most secured transactions. We provide you with the most secure connection for your money transactions. The payment gateways we use are- pay u money and Cc Avenue. We also provide reward system and offers in the customised platform.

Email Marketing and Newsletter Designing

Stay connected with your patients
The use of healthcare email as a form of digital marketing in the industry has grown exponentially. The average open rate for healthcare emails is 22.43% – That’s one of the highest open rates among industries! This statistic almost guarantees that about 20% of your emails will be opened by your patients if you send them, so why wouldn’t you want to implement email marketing for your healthcare facility. Use Healthcare Email Newsletters, appointment reminders, industry news, and other types of emails to keep subscribers engaged and to inform them about your healthcare service. We at 7 Stones offers the best Email Marketing and Newsletter Designing services to keep your patients updated about the services.