What is PPC?
Pay-per-click (PPC) ads are widely seen as the popular form of advertising. In PPC advertisements, you will set a budget and place an ad. When someone clicks on your ad, it takes them to your landing page where you can have call-to-action, any messages or any other means of conversion. You will only pay when someone clicks on your ad.
Why do you need 7 Stones Digital PPC Management Services?
PPC pricing chartView our pricing below to see the features of our PPC
|Monthly PPC spend with PPC networks
||1,50,000 INR||2,50,000 INR||Custom|
|Keywords in campaign||Up to 400||Up to 2,000||Up to 10,000|
|Google PPC Network||✓||✓||✓|
|Bing PPC Networks||-||✓||✓|
|Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)||✓||✓||✓|
|Google Display Network||✓||✓||✓|
|YouTube Video Ads (Clients need to provide video or purchase 7 Stones Digital web video production package)||✓||✓||✓|
|Google In-Store Visit Reporting||✓||✓||✓|
|Google customer match & audience match||✓||✓||✓|
|Gmail Competitor Ads||✓||✓||✓|
|Initial campaign development & strategy||✓||✓||✓|
|Advanced keyword research and selection||✓||✓||✓|
|Ad campaign copywriting||✓||✓||✓|
|Ongoing keyword development and tweaking||✓||✓||✓|
|Dynamic keyword insertion into ads||✓||✓||✓|
|Google analytics integration & goal tracking||✓||✓||✓|
|Strategic bid management||✓||✓||✓|
|PPC account settings monitoring (Ex. Geotargeting)||✓||✓||✓|
|Single account representative||✓||✓||✓|
|Up to two personal consultations per month||✓||✓||✓|
|Up to 100 web lead phone calls tracked per month (Included for all 7 Stones Digital clients)||✓||✓||✓|
|Up to 25 web lead phone calls transcribed per month (Included for all 7 Stones Digital clients)||✓||✓||✓|
|Monitoring clicks, conversions and click fraud activity||-||✓||✓|
|Setup and management of rule based bidding||-||✓||✓|
|International PPC campaign management (English only campaigns)||-||-||✓|
|Setup of 1 Unbounce Landing Page template (optional)||-||-||✓|
|Website conversion analysis reporting||-||-||✓|
|Initial banner ad design for display & remarketing||Add 63,000 INR||Add 63,000 INR||1 set included|
|Quarterly banner ad design for display & remarketing (a total of 4 banner ad sets a year)||Add 21,000 INR||Add 21,000 INR||Add 15,750 INR a month (since 1 set is included each year)|
|Website conversion analysis implementation||Nil||Nil||By Quote|
|Social Media PPC Advertising||By Quote||By Quote||By Quote|
|Free 7,000 INR AdWords credit to new clients||✓||✓||✓|
|One time setup (1st month):||70,000 INR||1,22,500 INR||1,75,000 INR|
|Progressive monthly management cost:||22,750 INR (& minimum for all plans)||14% of monthly budget||12% of monthly budget|
|International Campaigns (Non-English) - Each additional language monthly management cost: (Two month duration)"||19,250 INR||19,250 INR||19,250 INR|
|Translation Services:||By Quote||By Quote||By Quote|
|Need more information?Call Us at: +91 93 6337 7776||Get a quote||Get a Quote|
Pay Per Click Planning
As one of the leading Search Engine Marketing (SEM) companies in Chennai, we provide the best services for PPC advertisements. With our team of experts, we will deliver better ROI and help you in increasing your customer base. Based out of Chennai, 7 Stones Digital will help you achieve your business goals efficiently in the competitive field of internet marketing.
Google, being the number one search engine in the world, is the biggest platform to reach a wider network of audience. Since Google places your ads in the prominent places, it is the best way to test your SEO strategy and optimize your keywords and ad campaigns.
Since Google Adwords are highly competitive as a majority of internet marketing strategies are implemented through it, Bing is often overlooked. Bing constitutes around 3 billion search results each month thus providing an opportunity to get before your audience more effectively. By leveraging the neglect of many businesses in using Bing, we can generate high conversion rates by using better ads optimization.
Social media ads differ from one platform to another. From Facebook, YouTube, Instagram, LinkedIn to Twitter, each and every social media platform requires a different approach and optimization strategies which lines in with the behavior of the audience. Our PPC team will advertise mainly in the news feed section of all social media platforms according to your target audience, urging them to like, comment, share or take action according to the platform’s nature. This will also increase the social media followers in your business page after which that audience will become a part of your organic reach for future purposes.
Not many users directly click on the ad when they see it for the first time. This is when remarketing comes in. Audience requires better convincing coupled with familiarity to enable them to click and land on your page. We make sure that your ads are frequently displayed in front of your target audience and with the right copy and design, the campaign will result in more leads and sales.
7 Stones Digital’s Approach to PPC Management Services
When you sign up to use our PPC Management Services, you will be assigned a PPC Manager who is the point-of-contact person and will be responsible for running and managing your ads. We streamline the process of your PPC campaigns for better ease of optimization.