PPC Management

ppc advertising company in Chennai

PPC Management

Create more traffic and more sales

PPC advertising provides you with an opportunity to increase the traffic to your landing pages, improves lead generation and sales. PPC advertisements position you in the top of the search engines in eyes of the people who are searching for your products and services.

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What is PPC?

Pay-per-click (PPC) ads are widely seen as the popular form of advertising. In PPC advertisements, you will set a budget and place an ad. When someone clicks on your ad, it takes them to your landing page where you can have call-to-action, any messages or any other means of conversion. You will only pay when someone clicks on your ad.

Effective Ads
Though the concept is simple, to create effective clickable ads with brings in more conversion, there is a lot of research that goes into the background. Due to the high competitions in the market, it has become difficult to rank for the appropriate keywords for your businesses. This makes it difficult to even get your services in front of the potential customers. This is where a PPC Management service comes in.
Our PPC Management Services
Our expert team at 7 Stones Digital is highly qualified to handle your PPC advertisements effectively. We strategize our PPC campaigns towards achieving your business goals. You need not know what the terms views, impressions, CTR or any other metrics are. We analyze the metrics and let you see the results in your terms: leads, conversions and sales, thereby increasing your ROI. We offer PPC services in Chennai and in other major cities of India. Our PPC costs are competitive in the Indian market, offering the best of services to maximize the reach of your Online Marketing according to the demographics, industry and the audience.

Why do you need 7 Stones Digital PPC Management Services?

  • To attract more potential sales and increase ROI
  • To get your products or services in front of the right audience
  • To strategically spend less through low cost per click (CPC) and increase the click-through rate (CTR)
  • To reach the specific audience with respect to the demographics, industry or a profile
  • Open the gates of your business to the global market
  • Get back your suspended AdWords account or Bing Ads account and get it running
  • To get specific information in front of the people faster
  • To increase social media reach and followers, thus converting your PPC leads to regular followers
  • To efficiently use remarketing for better conversions
  • To spend wisely and stay within your budget

PPC pricing chart

View our pricing below to see the features of our PPC

Features

To increase your visibility online

starter

Aggressive Plan

Business

Market Leader

Enterprise

Top Market
Monthly PPC spend with PPC networks 1,50,000 INR 2,50,000 INR Custom
Keywords in campaign Up to 400 Up to 2,000 Up to 10,000
Google PPC Network
Bing PPC Networks -
Google Text Ad Remarketing & Banner Remarketing (if banner ads are included, provided by the client, or creative banner design is paid for)
Google Display Network
YouTube Video Ads (Clients need to provide video or purchase 7 Stones Digital web video production package)
Google In-Store Visit Reporting
Google customer match & audience match
Gmail Competitor Ads
Initial campaign development & strategy
Advanced keyword research and selection
Industry analysis
Ad campaign copywriting
Ongoing keyword development and tweaking
Dynamic keyword insertion into ads
Google analytics integration & goal tracking
Results analysis/reporting
Strategic bid management
PPC account settings monitoring (Ex. Geotargeting)
Single account representative
Up to two personal consultations per month
Up to 100 web lead phone calls tracked per month (Included for all 7 Stones Digital clients)
Up to 25 web lead phone calls transcribed per month (Included for all 7 Stones Digital clients)
Monitoring clicks, conversions and click fraud activity -
Setup and management of rule based bidding -
International PPC campaign management (English only campaigns) - -
Setup of 1 Unbounce Landing Page template (optional) - -
Website conversion analysis reporting - -
Initial banner ad design for display & remarketing Add 63,000 INR Add 63,000 INR 1 set included
Quarterly banner ad design for display & remarketing (a total of 4 banner ad sets a year) Add 21,000 INR Add 21,000 INR Add 15,750 INR a month (since 1 set is included each year)
Website conversion analysis implementation Nil Nil By Quote
Social Media PPC Advertising By Quote By Quote By Quote
Free 7,000 INR AdWords credit to new clients
One time setup (1st month): 70,000 INR 1,22,500 INR 1,75,000 INR
Progressive monthly management cost: 22,750 INR (& minimum for all plans) 14% of monthly budget 12% of monthly budget
International Campaigns (Non-English) - Each additional language monthly management cost: (Two month duration)" 19,250 INR 19,250 INR 19,250 INR
Translation Services: By Quote By Quote By Quote
Need more information?Call Us at: +91 93 6337 7776 Get a quote Get a Quote Get a Quote


Pay Per Click Planning

As one of the leading Search Engine Marketing (SEM) companies in Chennai, we provide the best services for PPC advertisements. With our team of experts, we will deliver better ROI and help you in increasing your customer base. Based out of Chennai, 7 Stones Digital will help you achieve your business goals efficiently in the competitive field of internet marketing.

Google, being the number one search engine in the world, is the biggest platform to reach a wider network of audience. Since Google places your ads in the prominent places, it is the best way to test your SEO strategy and optimize your keywords and ad campaigns.

Since Google Adwords are highly competitive as a majority of internet marketing strategies are implemented through it, Bing is often overlooked. Bing constitutes around 3 billion search results each month thus providing an opportunity to get before your audience more effectively. By leveraging the neglect of many businesses in using Bing, we can generate high conversion rates by using better ads optimization.

Social media ads differ from one platform to another. From Facebook, YouTube, Instagram, LinkedIn to Twitter, each and every social media platform requires a different approach and optimization strategies which lines in with the behavior of the audience. Our PPC team will advertise mainly in the news feed section of all social media platforms according to your target audience, urging them to like, comment, share or take action according to the platform’s nature. This will also increase the social media followers in your business page after which that audience will become a part of your organic reach for future purposes.

Not many users directly click on the ad when they see it for the first time. This is when remarketing comes in. Audience requires better convincing coupled with familiarity to enable them to click and land on your page. We make sure that your ads are frequently displayed in front of your target audience and with the right copy and design, the campaign will result in more leads and sales.

In cases where penalties are applied, we analyze the content of the website to find the reasons for the penalties and offer suggestions to get back on the track. We look for low quality content, spammy links and user experience factors to guide you to recover from the penalty. We identify negative SEO that may have resulted in the penalty and recommend ways to correct it.


7 Stones Digital’s Approach to PPC Management Services

When you sign up to use our PPC Management Services, you will be assigned a PPC Manager who is the point-of-contact person and will be responsible for running and managing your ads. We streamline the process of your PPC campaigns for better ease of optimization.

Audit your current account
If you already have a current PPC account, we will evaluate the status of your account. This audit will help us understand and use the previous data to create better ad campaigns for your business. It will also shine light on the weak areas and aid us in leveraging the strong points from the data available.
Perform keyword research
Keyword research is a crucial deciding factor in your ad campaigns. The right choice of keywords has to be selected to get the ad in front of your target audience.Our team will extensively analyze the industry your business is in and come up with low cost, low volume keywords (generally long tail keywords) which will generate more clicks, and combine it with high cost, high volume keywords (more competitive keywords) within your budget.
Setting up for the ads
We will bid for the keywords on your behalf, set up your campaign, goal tracking, and target audience group in addition to many other options for the smooth functioning of the campaign.
Ad copywriting
While proper use of keyword gets your ad in front of the target audience, good copywriting enables the audience to click on it to get directed to the landing page. We will write persuasive, effective copy within the character limit to make it interesting and clickable for the audience.We can also guide you in creating effective content for your landing pages to improve your conversion rate.
Design of the ad
When running ad campaigns, our team will come up with multiple designs in various dimensions to place ads according to the relevancy. Once we have put up your ad, our job is not over. We analyze and optimize every ad campaign to make sure that every penny you have spent is worth it. We track the performance of the campaign, analyze the metrics, make suitable changes and strive to achieve your business goals within the budget.



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