All your Questions answered in one place

Some of your Questions:

Here at 7 Stones Digital, we often get questions from businesses about online marketing, and we do our best to answer every one. We are happy to serve you!


Why is website development important?
Web development is important to form the brand's identity. It is a platform to have communication with your potential clients. It also serves the purpose of selling products and giving appropriate knowledge about the services and products.
What is the purpose of Web development?
The purpose of the business website is to turn visitors into potential customers.
What are the advantages of Web development?
Businesses can have an end number of advantages of Web development. It is cost-effective in terms of advertising your business. Customers can visit any time to your online site and have business with you. It builds credibility if you are digitally present. It perfectly caters you required customers only.
What does website development mean?
Web development broadly refers to the tasks associated with developing websites for hosting via intranet or internet. The web development process includes web design, web content development, client-side/server-side scripting and network security configuration, among other tasks.
Why is the website necessary?
A well-built website increases the visibility in search results. It gives your business a boost. The more visible your site is, the more clients you get.
What is a web layout?
Web layout is the blueprint of a website's design. It shows how the website will look like and which features will be added in that.
What are the benefits of a website?
It helps to enhance your online presence, boosts the credibility of your business, gives you a chance to share your success stories with your clients, and gets you connected with potential customers. In short, it is the word of mouth for your business.
Why Choose WordPress?
It's an open-source program. Open source means it is freely available for everyone which makes it easy for the developers to use it and make changes in the site as per their needs.
What exactly is Web development?
The web development is a process including web design, web content development, client-side/server-side scripting and network security configuration, among other tasks.
What makes a good website design?
Simple and clear design to serve all the purposes makes a good website. It should be user-friendly. A good web design enables to navigate from one page to another easily.
What is included in website design?
Website design includes web graphic design, interface design, authoring, standardized code and proprietary software, user experience design and search engine optimization.
What is WordPress and how it works?
WordPress is blogging software. It is a well-known platform for web development. It's an open-source software which is freely available for everyone. It is easy for the developers to use it and make changes in the site as per their needs. It works with two components on your web server: PHP and MySQL.
What makes a website successful?
There are a lot of factors which make a website successful. The website design should be eye-pleasing and professionally done. Website navigation, SEO, mobile-friendly, word of mouth etc. make a website successful.
What does every website need?
Website design includes web graphic design, interface design, authoring, standardized code and proprietary software, user experience design and search engine optimization.Every website should have contact information, blog, SEO strategy, testimonials, photos and videos of your work/venue/team, a newsletter sign in, social media accounts and call to action button.
What should I add to my website?
Add a Windows Live Tile
Add open search to your site
Add a humans.txt
Include Touch Icons for iOS & Android
Add the Homescreen Call out
What are the features of WordPress?
With WordPress, you can create any type of website you want and with the click of a button, your content is live on the web. It gives the facility of user management, media management, easy installation and upgrade etc.
What is HTML and its features?
HTML is the language for describing the structure of Web pages. HTML stands for HyperText Markup Language. Web pages consist of markup tags and plain text. HTML5 is the next generation of HTML.
Which is better HTML or WordPress?
WordPress is better than HTML. It is free to use and gives you the freedom to have control and make changes in your websites.
What are the disadvantages of HTML?
You will need to hire a developer even for smaller tasks like adding new pages, updating old content, or uploading videos or images. It doesn't provide any additional feature.
What are the advantages of HTML editors?
Anyone can create websites quickly and put them online without having any programming knowledge. You can make changes in content and web pages easily.
What is E-commerce website development?
E-commerce websites are online portals that allow users' online transactions of goods and services through means of the transfer of information and funds over the Internet.
How much does it cost to design an E-commerce website?
E-commerce website development prices can range from $10,000 to $500,000 or more.
How much does it cost to build an e-commerce website in India?
It starts with 15K and can go up to Lakhs.
How do I build an E-commerce website from scratch?
Choose a business model and products to sell, select a domain name and E-commerce site builder, set up the payment gateway, install the SSL certificate and at last select your shipping partner.
What is a rapid development tool?
Rapid Application Development refers to a software development approach which puts less emphasis on planning and design specifications. It focuses more on rapid development and quick feedback.
Is Web development part of digital marketing?
Digital marketing can't be done in the absence of web development. Digital Marketing and Web Development need to work side by side.It is vital that ongoing digital marketing forms an important part of any company's web development strategy.
What does digital marketing include?
Digital marketing refers to advertising through digital channels such as search engines, websites, social media, email, and mobile apps.


Why is SEO so expensive?
The most common reasons an SEO campaign might become expensive are:
  • Competitive keywords
  • National ranking aspirations
  • Extensive research and content writing
  • New website with little or no SEO
  • Costs of establishing a brand and presence online
How SEO works step by step?
Initially, it works in four stages:
  • Keyword research
  • Creating the site
  • Constructing content
  • On-page optimization
How much does SEO cost per month?
It depends on many factors like Industry Competition, Number of Keywords, Guarantee offered etc. It costs 2000$ per month.
Are SEO services worth it?
Yes, SEO services are very important for all kinds of businesses to attract potential clients.
How do I make my website SEO friendly?
Yes, SEO services are worth it. To make a website SEO friendly, you need to start by researching long-tailed keywords. After researching them, optimize your content accordingly and add those researched words in your content.
Is SEO worth it for small business?
In present times, it is worthy for a small business to have SEO service. Doesn't matter how eye-catching your website is, if you are not in the first 2 pages of the search results then you are unavailable for your customers and the growth of your business will be seized.
Does SEO matter?
SEO'S goal is to drive more customers to your site and turn them into regular customers. If you want your business to grow then yes, SEO really matters.
Is SEO important for E-commerce?
One thing is to be remembered for all E-commerce sites that SEO drives traffic and traffic drives sales. In short, it is very important for E-commerce.
What is E-Commerce SEO?
E-commerce SEO is all about putting your page in first 10 organic search results.
Why SEO is required for any website?
You put all the information about your products and services on your site. But if you are not at the top in search results then no customer will be able to find you. Henceforth, your business will not receive any potential customer. That's why SEO is important for websites.
Is SEO necessary for ranking a website on Google?
Yes, it is necessary for ranking. Google ranks your website in top results if it has relevant content for the users.
How long does it take for SEO to work?
It usually takes 6 months to get the results of SEO.
How often should you do SEO?
It's an ongoing process and it needs to be changed often as Google algorithm changes quickly. You should do SEO thrice in a year.
How do you attract online customers?
Online customers can be attracted by having a user-friendly site, social media activities, Email marketing, promos and customer care.
How can you make sales more effective?
By following the few steps, you can be at the top of the market and make effective sales.
  • Identify the target audience.
  • Choose marketing methods wisely.
  • Create a sales funnel.
  • Use an Email Newsletter to have a connection with customers.
  • Use Social Media to connect and engage.
Is WordPress better than Wix for SEO?
Wordpress is better than Wix. It gets frequent updates and has a lively community, great content management capabilities and a great blogging module.
Which is better for SEO? HTML or WordPress?
Wordpress is better for SEO. It has more advantages than HTML.
Which website platform is best for SEO?
Wordpress, Shopify and BigCommerce are the best options to choose.
Which SEO techniques are in trend?
  • Voice search optimization
  • Video optimization
  • Quality content
  • Blockchain for SEO
  • Long and in-depth content
How many types of link building are there in SEO?
There are three types of link building; Backlinks, Outbound links and Internal links.
Does linking to other sites help SEO?
When you link from your website to other relevant and authoritative websites, you’re adding value and providing a great service to searchers. It improves your ranking. Thus linking to other sites help SEO.
Is link building still relevant to SEO?
Link building helps to increase the visibility of the site and it is still relevant to SEO.
How SEO can help you with ROI?

ROIs are a company’s profit against their financial investments. Returns can mean increased sales, profits, brand awareness, reduced expenses and other quantifiable measurements that can determine the state of a business. To put it in simple words, a good SEO website content can reach the top pages in search engine result pages, which helps to bring in many visitors. If your potential customers are satisfied, a lead is produced. If the website is appealing and user-friendly, a lead can be converted to sales. Now, trace back to the origin. Yes, SEO. SEO is the seed for business sales. It can shoot a business either up or down. Handling it with ever-evolving changes can help a business sustain the market competition. Satisfying all these can help to increase sales, profits and brand awareness.
This can be mapped out as

  • SEO gets more traffic
  • SEO attracts the right audience
  • SEO can give a better user experience
  • SEO gives less bounce rate
Eventually, the website will have high online visibility. This can give a clear picture of how SEO and ROI go hand in hand. You are building an asset for your business by investing in SEO

What is Local SEO?

Local Search Engine Optimization is an effective way to market local business online, it helps to improve business within local customers. “Restaurants near me” or “SEO companies near me” or “local SEO companies near me” are examples of local SEO. It can be very effective for the small and medium business to get more traffic with the help of Google Maps, Bing, Apple Maps other location-based search engine tools. Having a strong local SEO strategy is the first step to put a business on the map. According to a survey, Users tend to reach out to Google for searching anything on the internet. If a business focuses only on Google, you are exposed to at least 92% of the internet users, which is a great number for a local business investor.

5 signs that your SEO is outdated

Keyword Stuffing Keyword stuffing refers to the practice of loading a webpage with repetitive keywords in an attempt to manipulate the website’s ranking in SERPs. Many content creators thought that stuffing product description with certain keywords can help websites crawl to higher rankings, this was the case when Google started its digital impression.
Poor Content Content is one of the most important components for interacting with your audience. You can grow your business with compelling content that can attract your customers. The first interaction a customer has with your product is through your content description.
Bad User Experience No matter how effective SEO content the website has, with bad user experience the website gets a hard hit at SERPs rankings. Bad user experience can mean dead links, slow loads and not appealing web designs to attract customer.
Website Blog Blogging is a great way to broadcast a business’s brand and content. It can bring a direct link between product and visitors, which can eventually increase brand exposure. Our experts at 7 Stones Digital, an SEO services company in Chennai, upon signing up help a business track down competitor, industry and product analysis to improve visitors online by writing blogs accordingly.
Keyword Density High keyword denity overloads contents with unnecessary keywords to the point where search engines get confused and will neglect those contents in SERPs. SEO agencies should balance both the content and the keyword to enter into top SERPs. Always maintain a keyword recurrence after 100 words to be on the safer side.

How to find a reputable SEO company?

A firm that can meet your imagination For beginners, to know there are different kinds of traffic which can affect your business. Not all organic traffic gets translated into sales. The SEO agency should map out what investors are trying to accomplish with SEOs. No matter what business prospects you are into, be clear on what result you require and expect. A firm that tracks your data Creating impressive SEO content is the first step to improve your visibility. Completion of this process does not mean you can forever be on the first page of SERPs, you have to track your insights for maintaining them. Analyzing content that has increased your audience and helped to convert leads into sales can help to gain knowledge on what people like and expect. A firm that adapts to changes In this digital world, with these ever-evolving technologies, one has to keep on changing his marketing techniques and strategies to cope with the competition. Many content creators thought that stuffing product description with certain keywords, crawl to higher rankings, this was the case when google started its digital impression. Many search engines found that it gave bad user experience without quality informative content. Later, search engines algorithms were changed to scrutinize quality content. A firm that audits your content Most SEO creators are focused on creating new content wherein they fail to analyze and optimize the existing content. It helps to check whether the existing content achieves its goals and produces good ROI. Updation to the ever-ending change in this digital world should be noted often and changes should be brought to limelight whenever needed to adhere to the current situations.

Why do we need to consider SEO's while redesigning a website?

To pull off a successful marketing campaign, Design and Content should go hand-in-hand. Balancing both of them in measured quantities can generate a huge market for the company. Excluding SEO while redesigning a site can result in reduced traffic and leads. The search engines begin to neglect your website for the preferred keyword even though your product is related. Search engines find hard to understand your website and eventually your visibility is diminished. Google loves a website only when Design and SEO co-exist