Top 10 Success Tips For Social Media Marketing
Social Media is like a kaleidoscope- ever-changing each time you look at it. To
succeed in Social Media, you have to be in step with the times and always on
your toes. A trendy, thoughtful and thorough Social Campaign works wonders
Let us muster some tips to gain success in Social Media.
Focus on a few
With dime-a –dozen Social Media networks around you, you have to
master just a few.
Facebook, Instagram, Twitter, TumbLR, SnapChat, Linkedin, Pinterest and
lots more besiege you, begging your attention. But choose the right ones
and hone your skills in that area. Do this after a careful study of client
base, your media audience, your demographics etc.
Don’t get carried away by the statistics of social media- 2 billion Facebook
users, 1.4 million Twitters etc.
If your target audience is more professional and is on Linkedin, there is no
point in barking up the wrong true.
Identify your audience and target right!
Be image wise
Pictures grab the attention of the public. Choose your images wisely and
overlay them with content that is not only creative but cogent as well.
With the media boom on Instagram, Pinterest and Snapchat, let your
images impress and intrigue the audience.
Live videos are the facts of frenzy with Facebook Live, Periscope, Live n
YouTube and Instagram.
Go video with your media content and increase traffic to your site.
With brands burgeoning in social media and heavy population of ads,
organic searches no longer yield results.
To go high in social media, don’t shy away from investing on paid
With the current competition crowding social media, let your content
make your ads compelling!
Create customised content for your client that is hard-hitting and
Do not go for margin content just for the sake of guest posting.
Be grounded with Google Analytics
Analyse the dynamics of your target audience- demographics, lifestyle,
social profile, media preferences, financial status etc using Google
Analytics or any other such data-analytics tool.
With UTM parameters added to your Google Analytics link, you can track
which social media was used and when before a conversion.
Your media campaign feels more grounded when it is supported by data
from Google Analytics.
Interact one- on-one
Try to get first hand views and opinions from your target audience by
opening up one-on- one dialogs.
Direct user interaction gives ground –breaking information on customer
views and preferences and defies myths regarding the brand. They can
also be used as user citations or reviews subject to permission from the
This gives a personalised touch and creates brand loyalty as well as
Gather information, identify goals and audience, plan your strategy,
execute it methodically and monitor it stepwise. Create a structured
Social Media plan tailor-made for each of your clients.
Use these seven steps to ascend the summit of success in social media