SEO For Small Businesses: Why Local Search Matters
In small business, you don’t build business instead you’ll build people then people build your business especially people in your locality that are seeking for the businesses related to your niche and 4 out of 5 consumers use search engine for local information and 18 of these local searches generate sales within a day and that’s why it is important to be found local and this is where local SEO comes into picture.
So, local search engine optimization is a process based on optimizing a website to be found in the results of a local search, basically this local search landscape is heavily competitive because when a search using the word “near me” it just not means your business but a plethora of businesses located near.
And these businesses are trying to be the frontier in every possible way and local SEO is something to make sure that you don’t end up last in the line.
How to be Found
Local SEO basically is based on three elements
- The distance between the business and searcher.
- The relevancy of the search query to the products and services.
- And finally the consumer reviews about a particular product or service.
Just like traditional SEO, local SEO is changing quickly and evolving without consideration so, a considerable amount of attention and a relative time on drafting and implementing strategies is important, therefore here are some of the local search optimisation strategies to know before optimization.
Localization basically means localizing your site’s content based on the locality of your scope of operation, in other words including your region, city and country throughout the content naturally, this field is important because the closer you're located to the searcher, the more likely is the chance of business conversion.
Because it only takes a matter of seconds before the consumers lose interest in your business to move towards your competitors, so including your locality naturally on your website’s content is a great way to be found locally.
Days of using yellow pages to gather local information are long gone, nowadays people use Google and other online directories to search information, so ensure to list your business in Citation sites and online directories, this will help customers find your business, Also adding additional informations on business directories and Citation sites will relatively improve your search results rankings.
Google my business listing
Claiming your Google my business is an important step that takes ahead in the local search, because after this listing your business will appear on important Google services such as Google maps, search results and many more and this is important considering how most of the customers rely on google for answers.
Online Reviews and Ratings
Earning genuine reviews is a key factor in showcasing the quality of your services or products, this will not only impress online seekers but also send signals to search engines that your business is trustworthy and relevant.
An honest review works like a good salesperson that elaborates the quality for services or products to the potential customers who are looking for a specific type of business because a human recommendation in business goes a long way, which will help you create a loyal customer base that is ever expanding.
Small business requires constant care and innovation to compete with the latest trends and competitors, the main thing is any small business can become a universal entity only if they are willing to put the efforts required and the best place to start doing that is local SEO.