Facts That Prove Instagram is The Future of Social Media
Instagram is the hottest social media platform right now. Why? Cause its photos, its mobile and its quick and easy to use!
It took thirty-eight years before 50 million people gained access to radios. It took television thirteen years to earn an audience that size. It took Instagram a year and a half.
Over 400 million users share 80 million photos each day.
Instagram gives audiences what Facebook failed to give them: an exclusive photo-sharing app. Its gaining audience at a fast pace and this shows how it is the future of social media. In just under 6 months, it grew to 600 million users from 500 million.
Instagram gets 10 times more engagement than Facebook
And it is becoming the next Facebook’s Facebook, according to NY times. It has 7 times more engagement than Twitter as well.
Instagram accounts for 92% of all the interactions in social media.
Not only does it have more engagement than Facebook and Twitter, a research by Business Intelligence firm called L2 found that among Facebook, Twitter and Instagram 92% of interaction takes place in Instagram. Even if YouTube was included,it would still amount to 42% of the interactions.
It was acquired by Facebook after 2 years of its inception.
Instagram’s sudden popularity confirms its emerging status as Facebook’s crown jewel. Mark Zuckerberg knew what he was doing when he acquired the 2 year old company for $1 billion dollars in 2012.
Compared to the male counterparts, female users were higher!
A whopping 68 percent of its users are female. Among the Internet users, 31% of female and only 21% of male are using Instagram. The female-domination tells us how secure the app is, and not shady like the others. This can also mean that the content you share is trusted.
Expanding Video Options Introduces 60-second videos
Video being the most popular content today, Instagram uses the idea of YouTube a little by expanding their video time. Instagram reiterates that ‘video is the new TV commercial’.
91.9% of 150,000 influencers chose Instagram as their number one platform, says survey.
Instagram’s influencer trend has increased by 198% between 2016 and 2017.
The concept of influencer marketing is that you can trade your product/service with users or influencers who have 300, 3000 or 30,000 followers for exposure. Choosing Instagram influencer marketing for your product/services is the single best arbitrage in marketing. This is a great advantage as 80% of the influencers are underpriced because they don’t know the value of their massive followers on the gram
90% of the users on Instagram are younger than 35.
Most Instagram users are 18-29 year olds. With the young energy that is absent in other older age group apps, Instagram users are open to changes like updates.
Instagram is an amalgam of Facebook and Snapchat.
If you look closely, Instagram is just another photo sharing app like Facebook but it doesn’t allow re-sharing and embedded links that is a mess in Facebook’s feed. Instagram also improvised on the features it took from Facebook and Snapchat.
It grew to 600 million users from 500 million in only six months.
The chances of finding thousands of potential client for a business is high in this enormous user base with high engagement rates.
Instagram mobile ad revenue hits nearly $7 billion in 2018.
Brands using Instagram picked up 1+ million followers in 2015.
98 of the top 100 Facebook advertisers now also advertise on Instagram.
50 percent of Instagram users follow at least one brand.
48.8 percent of brands are on Instagram.
65% of top-performing Instagram posts feature products
Instagram will constitute almost 28% revenue of Facebook’s mobile advertising
Instagram has 1 million active advertisers.
7 out of 10 hashtags on Instagram are branded.
Dynamic ads are launched on Instagram.