WHY PINTEREST IS IMPORTANT FOR BUSINESS?
Businesses are growing rapidly and their strategies are evolving briskly and every business is trying to connect with their audiences along with understanding their preferences and social media platforms like Facebook and LinkedIn are great ways to do that but the most overlooked social platform is the Pinterest, with more than 200 million monthly users, Pinterest ranks third on engagement behind Facebook and Tumblr, so let's see why Pinterest is important for a business.
People seek ideas on Pinterest, they look for inspiration and constantly searching for new products with that being said you can showcase your products to these active seekers and turn them into buyers, since you can create boards on Pinterest you can group your pins into product categories for specific customers, nearly 93% of the Pinterest users use network to plan a purchase and these browsers can be turned into buyers by displaying the "best" of your business.
Pinterest is a great source for referral traffic almost every pin links back to the original source which will direct them to website which in turn concussion them to make a purchase and by designing a brand persona in which people are interested or have a need for and representing them visually will let you take advantage of this referral traffic.
Pinterest is available in more than 20 languages, this means you can reach a global audience by virtue of Pinterest, this increases brand awareness and letting people know your brand value but the most important thing here is consistency. If you're an active and engaging business on Pinterest you will gain more brand exposure as people share your pins around the globe your brand gets exposed to potential customers.
Nearly 70% of Pinterest users aren't just visiting site but they are actively engaging in some action and remember Pinterest connects people with things they love and looking for and by engaging actively on Pinterest means that you are actively engaging with users and getting an insight into their likes and interests, this will help you to create a brand identity in relevant to these specific users and invite them to contribute to your brand.
Analytics to Improve
By using analytics you can learn and improve your business for better results, you'll be able to see which pins are popular, which derives more traffic and what content performs best on a network using these cultivated results you can revise your strategy to perk up your brand.