TOP 10 SUCCESS TIPS FOR SOCIAL MEDIA MARKETING
Social Media is like a kaleidoscope- ever-changing each time you look at it. To succeed in Social Media, you have to be in step with the times and always on your toes. A trendy, thoughtful and thorough Social Campaign works wonders any day. Let us muster some tips to gain success in Social Media.
Focus on a few
With dime-a -dozen Social Media networks around you, you have to master just a few. Facebook, Instagram, Twitter, TumbLR, SnapChat, Linkedin, Pinterest and lots more besiege you, begging your attention. But choose the right ones and hone your skills in that area. Do this after a careful study of client base, your media audience, your demographics etc.
Don't get carried away by the statistics of social media- 2 billion Facebook users, 1.4 million Twitters etc. If your target audience is more professional and is on Linkedin, there is no point in barking up the wrong true. Identify your audience and target right!
Be image wise
Pictures grab the attention of the public. Choose your images wisely and overlay them with content that is not only creative but cogent as well. With the media boom on Instagram, Pinterest and Snapchat, let your images impress and intrigue the audience.
Live videos are the facts of frenzy with Facebook Live, Periscope, Live n YouTube and Instagram. Go video with your media content and increase traffic to your site.
With brands burgeoning in social media and heavy population of ads, organic searches no longer yield results. To go high in social media, don't shy away from investing on paid searches.
With the current competition crowding social media, let your content make your ads compelling! Create customised content for your client that is hard-hitting and valuable. Do not go for margin content just for the sake of guest posting.
Be grounded with Google Analytics
Analyse the dynamics of your target audience- demographics, lifestyle, social profile, media preferences, financial status etc using Google Analytics or any other such data-analytics tool. With UTM parameters added to your Google Analytics link, you can track which social media was used and when before a conversion. Your media campaign feels more grounded when it is supported by data from Google Analytics.
Interact one- on-one
Try to get first hand views and opinions from your target audience by opening up one-on- one dialogs. Direct user interaction gives ground -breaking information on customer views and preferences and defies myths regarding the brand. They can also be used as user citations or reviews subject to permission from the user. This gives a personalised touch and creates brand loyalty as well as customer retention. Gather information, identify goals and audience, plan your strategy, execute it methodically and monitor it stepwise. Create a structured Social Media plan tailor-made for each of your clients. Use these seven steps to ascend the summit of success in social media marketing.