A GUIDE TO SOCIAL MEDIA MARKETING FOR SMALL BUSINESSES
Social media are bilateral platforms, the relationship and the benefits are mutual, it can be beneficial for both the businesses and their customers if the treatment is right especially for small businesses as they can compete in the same platform as their larger competitors and can even outwit them and the following are some of the guidelines to do just that
Identify your Audiences
There is plethora of audiences online, you can't target everyone of them instead try to identify the specific audiences your business needs, this is the first step in a successful marketing campaign, there is social data which will get you a insight about your audience like their preferences and their needs based on these you can create content you'll know they prefer.
Social Media Videos
According to a study 60 % of the brands are currently using videos on social networks, because it is the best way to create a quick, direct and emotional connection with the audience. Basically create videos that people will want, use storytelling to communicate effectively by turning the user into protagonists this way they feel the content is talking directly about them and importantly create content that reflects your brand value and your unique personality.
Narrow your Focus
Focus on one social media platform! at least initially, find where your target audience spends time online and dominate on that platform, this approach is effective to create a reputation among the users because doing business and managing multiple social platforms at the same time can be exhausting and there is also a chance you are spreading yourself shabbily, so instead of risking identify your ideal platform and invest your efforts and time on that one for a dominant online presence.
Value of Analytics
Marketing results depends on customer journey, this is where analytics is helpful, analyse your social platform data for a better understanding of your user and to make better business decisions by measuring success of a marketing campaign also analytics can increase responsiveness by finding out what users are saying about your brand and you can react to them accordingly also social media analytics can be used to identify problems and weakness to avoid brand crisis.
Regardless of the tool, if it is used right it is effective the same goes for social media marketing, as earlier said it is a bilateral platform, in order to get what you need, you need to give what the user need, so for a trustworthy and loyal brand identity you need to be loyal to the users and create contents that are trustworthy and if that is done constantly any business can achieve bigtime.