How to start and run a Digital Marketing agency ?
Times have changed.
A skilled individual or small team can create a fully operational marketing agency from scratch within
a few months with dedication and high efforts. Companies are spending more of their marketing
budgets on digital advertising than ever before, and every business wants to exhibit their products
to refine their customer reach.
You can be as innovative and intelligent as anyone in the game, but if you're not prepared and
experienced enough to trade in with the nuances of client management and marketing, you're going
to fail miserably.
It may vary from person to person to learn digital marketing skills.Apart from improving your digital marketing skills, you need to experience what it's like to work where your clients may work.
This will certainly make you a more understanding and well-rounded professional.
Have a clear understanding of the industry as well. Invest a lot of time in learning all the basics and
trends in digital marketing. Learn more about
1. PPC Marketing
2. SEO optimization
3. Email marketing campaigns
4. Website Development
5. Graphic designs
6. Content Marketing
While starting any business, you'll want to know how you'll rank against the competitors. When you
research your competitors, you'll then be able to understand how to excel them.
Using competitor analysis you can study the keyword patterns and research carried out. This can be
helpful to learn their methods and what they are ranked for.
Once you've studied how they monetize, you can then determine their content marketing strategy.
Analyse their blog posts, social media, and SEO.
Then, take a look at how they collaborate with their customers. After this, determine if you'd like to
use a similar content marketing strategy, or something better.
DEFINE YOUR NICHE
When you're starting it's easy to be convinced by the prospect of working with any business.
There are thousands of digital marketing agencies and consultants out there. Competition is intense,
sofinding your niche is important to stand out.
Unless referrals are flowing, you are going to need to stand out and create a unique selling
proposition when approaching new prospects.
The process becomes streamlined because you know what types of questions and information you
need to attain from them making the onboard much easier
It can strengthen your skillset exponentially as your ideal client is already defined, you are going to
build a plethora of experience working with that type of client.
This builds the knowledge and intuition necessary to know what decisions to make and when to
You can work more efficiently because you've faced those problems before and you know how to
BUILD A PORTFOLIO
Actions speak louder than words. Having a strong, result-driven portfolio is the key to generating
An agency can easily gain trust from customers when they showcase their delivered results and
worked with prominent brands they know and trust, people are more likely to buy from you.
When you gain trust from your customers, you can then attract potential customers.
A good portfolio requires:
1. Case studies
2. Headlines and short snippets
3. Client Testimonials
4. Mission, Vision and Goals
Show your audience that not only you can deliver one-time wonder results, but you can continue to
provide them each time.
Make sure your portfolio is ethical and genuine, not exaggerating.
SET A BUSINESS MODEL
There are various ways you can bill your client. The services you provide and charge for your work
become a critical part of how efficiently your business is managed over time.
Many agencies will choose to bill their clients on an hourly basis.
Variation in hours spent for a particular client are common, it is going to vary widely over time.
There are a variety of factors to be taken care of, Positioning and launching entirely new campaigns or promotions, restructuring accounts and time spent on calls
The flat retainer fee is the simplest of all the pricing models. You evaluate how much the work and time for a specific client is worth and you both agree on a monthly fee.
This pricing model is very popular with agencies because it reflects in the growth potential and scalability of the client.
After agencies reach a certain maturity they are going to turn down clients with little spend.
When you're business is in the nascent stage this may not be the best option as you will want to grow your network, but over time you will realize which pricing model is best suited for you.
BRUSH UP ON YOUR SEO SKILLS
SEO is ever-changing, growing and evolving by nature. One small update from Google can flip your business either side.
Learning and updating the new SEO strategy and updates can help to improve quality results.
Updating your SEO skills regularly can thereby help to create a website that can provide a better user experience.
This can result in more clicks, more leads, better brand recall and higher conversion rates. All of this can lead to improved website ranking.
If you are not getting leads from your SEO tactics, you can be sure your tactics are outdated.
Inbound strategies are the most effective and successful source of lead generation.
Inbound strategies include SEO, social media, content marketing and others.
Thus, SEO is your primary source of leads leaving them behind can cost you high time to get back on track.
Advantages of updating your SEO skills:
1. Results in Higher Conversion Rate
2. Promotes Better Cost Management
3. Builds Brand Credibility
4. Ensures Mobile - Friendliness of your website
5. Help to gain Market share
6. Takes your business ahead of the competition
7. Helps to traffic quality traffic
8. Helps to find new customers
9. Improves your digital marketing ROI
10. Helps to target every stage of your buying funnel
11. Maximizes the success of your PPC campaigns
12. Helps to outrank your toughest competitors
GET YOURSELF ONLINE
You're in the internet business, and having a website is an essential part of it. The first thing about getting online is creating an attractive website.
Is the design appealing enough? Are my goals reaching my audience? Are my images attractive? Design is your first priority.
A website can earn income only when it's simple and easy to use.
Also make sure your website is mobile-friendly, as most of the leads get converted only if your website is convincing and appealing.
Imagine, a digital marketing agency with bad designs and inconvenient user interface, Will the visitors offer this agency a chance to build their company website?
Get your business online also means your footprint in social media.
With the help of social media, You can easily get the interests of the people and find the target customers of your services or products.
Social media create a great opportunity to react quickly to your customers' feedback, request or queries.
People will like to get a quick response if you help them to resolve their queries and can help in customer retention.
If you give recent updates and trends in social media, surely people will visit your website regularly.
It helps to gain customer attention and improves the branding, sales leads and your brand trust.
PLAN OUT WHEN TO HIRE EMPLOYEES
There will surely be a point where you need employees. If your visibility gets increased lot of clients start to pour in, a handful of people can badly affect quality and time.
Make sure your business needs employees to move to the next stage.
This can vary from agency to agency and the type of services you offer.
But at the same time, What if the new hire doesn't work out? Amidst these dilemma, the most important questions is "Is this the right time to hire?"
On one hand, if you hire too early, you'll likely tangle yourself into cash drawback.
On the other hand, if you hire too late, you could miss that critical moment to take your business to a higher level.
The best way to work on this transition is:
Hire only when the task to be completed pertains to a particular skill set.
Hire a Freelancer, When your clients add up outsource work to freelance SEOs in your mid-level stages. From this, move on to part-time employees not having too many overheads.
Once you're making enough money, take on a full-time employee to alleviate your workload.
There are various ways to generate leads, but it takes time to grow your client base so don't get discouraged. Before generating leads, you'll want to have your target customer in mind.
Once you have your target customer, Post contents on your social media accounts to increase lead generation.
Make sure to regularly publish videos, tweets and photos daily to generate leads with trending content.
Use social media to the maximum to reach your target audience and also to pull in new customers.
Keep in mind that, if your work is to generate leads for other companies in some way, you should know how to do it.
If you can market yourself, it will be easier to do it for your clients.
CREATE QUALITY BLOG CONTENTS
While there are hundreds of factors that Google uses to rank a website, backlinks are undoubtedly one of the main ingredient of good Search Engine Optimization.
And also Google makes regular updates to its ranking algorithms that no one knows for sure what Google will do next, high-quality backlinks will always remain a key Google ranking factor.
Backlinks are popularity votes. When someone links back to a page, it shows that find it informative and are interested in it.
If you notice some articles on your blog performing better than others? Take a look at the title.
SEO optimised headings and sub-headings can improve traffic and visibility. Do various tests of different titles and see which performs better.
Blogs help to show leadership and expertise in your business domain.
They are a great way to generate fresh content on a website and provide a catalyst for email marketing, social media promotion to drive organic traffic to your website.
Creating blog content regularly is a way to inform search engines that your website is actively updated and should be checked frequently.
Once you have posted a blog on your website, don't stop there! Make sure to share your blog on social media.
This strengthens your social media presence, helps your content get found and drives new website visitors to your blog via your social media accounts.
People share contents they find informative on social media, which can in turn help to gain more potential customers.
Blogging helps to share information about your business and services.
Another important aspect of writing blogs is that they allow you to share opinions and thoughts on certain topics.
Blogging is a great way to create a face for your company and helps to project your goals and ideas.
There you have it, the complete quick guide to go from your small room to a six-figure digital marketing agency.
Keep this guide in mind as you're planning out each step of your agency.