FORMULAS TO STAY AHEAD OF TRENDS AND LET YOUR BRAND STAND OUT.
Understand the short cycle of "Hype"
This is quite important because everything is short-lived in today's digital platforms. You need to stay updated of the trends. Otherwise, by the time you understand a particular trend and create content, it will become old and people might move forward. You should already know what your customers will want in the future.
Find the trend and then post!
For businesses this formula asks to understand the market trend and the new IN thing before making an action or posting content. It's better to stay home than arrive late to the party! That being said, it's not necessary that you need to be early to every party like the next point says.
Choose the right platform
That's because you need to know which party your target audiences will be attending and be available to them. There are around 6-7 prominent social platforms and choosing the rightone for you is quite important!.If you are a B2B company , then your audiences are probably CEOs and they will be probably working on their desk with their laptops. It is irrelevant to post mobile content for such audience.
Accelerate efforts with Big Data
Not using Data Analyticsfor your online business is like walking in the dark with no torch. You know you are moving but don't know if you are going in the right direction.
Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway. - Geoffrey Moore
Without Big Data, every content you create is posted and is not benefited for your businesses growth. Big Data is the solution because it gives you all the information you need to understand your audience.
Target with the help of Google Trends
Google Trends isn't just a keyword research tool but much more than that. Firstly, it's easy to read the data on Google trends and the features let you chose the specific data you want for studying customer trends. It helps you study and analyze brand popularity and thus communicate better. The most enticing option is that you can track data and find what's trending in real-time.
Owning a business, you need to keep in mind that, as technology changes you need to be updated to make your brand accessible to your audience.