HOW TO WRITE CLICK-WORTHY SEARCH ADS
How many of you have struggled to convey information in a tweet? I know you all would have. It's because of the limitation of characters. It's the same with ads. Finding the right words for your ads can be extremely tough especially when there is a limitation of space. Crafting the right search ad copy can be crucial as you have to draw the potential customers and make them interested in your product
So how to be unique? How to draw attention? How to stand out in just a few words? Here, we have listed a few best practices for writing an engaging content which boosts your ad performance.
Highlight what makes your brand unique
It is essential to make your brand stand out as there are many brands out there. Make sure you mention if you specialize in certain products or services. Your outstanding features can make your potential customers interested in your products or service which would compel them to click on an ad.
A brand is reliable if it connects with the right audience in a relevant
Attract your customers with a special offer
As there is more space in a search ad, including a special offer will make your customers click it. Do you provide free shipping? Or offer a free trial? These features will account for perfect headlines as it grabs the attention of your ideal customers.
Include a CTA
The ad which attracts the customers to take an action on an ad will be effective. This can be achieved by including an actionable CTA. Whether is it is a free trial, 30% offer, or free delivery an actionable CTA prompts the desired behavior.
Keywords are the key for your ads to perform well
Include at least one keyword in your search ads. This helps the customer who is searching for a product in your industry to easily find your brand. To choose the right keyword most importantly you have to think like a customer. What words will your customer use, if they search for your product or services? Pick the right amount of keywords. Google suggests you include 5-20 keywords giving room for both generic and specific keywords.
Be super specific
Studies have shown that ads that incorporate statistics and numbers can make your search ad appear more credible. Your search ads can perform better if it is targeted and specific. As numbers are easy to digest and understand, your search ads are more likely to be clicked and read.
Optimize for mobile
Your search ads differentiate your brand from others. Standing out from the crowd is a key factor when you write engaging search ads. Watch your competitors closely so that you can create an engaging copy which attracts more clicks.
Look out for Competitions
Your search ads differentiate your brand from others. Standing out from the crowd is a key factor when you write engaging search ads. Watch your competitors closely so that you can create an engaging copy which attracts more clicks
Personalize your ads
Who are you trying to reach? College students? Or last minute shoppers who forgot to buy a birthday present? Understand who you are targeting. This will help you to create a personalized search ad.
These few practices can help you create an engaging search ad content that people would love to click. And there is no doubt that you will love your engagement tactic once these practices are implemented.
If you are confused between SEO and SMM then read this blog to know which is better.