ADVANCE YOUR BRAND USING VIRTUAL REALITY MARKETING
What is Virtual Reality?
When you read a book or watch a movie, you are merely visualising and watching. But in VR, you are experiencing it in real time. A haunted house movie? You are inside the home watching the actions happen and sometimes even responding or making changes. It's an alternate reality. It is an escape from the reality like all other elements of life.
You are probably thinking how this will help marketing your brand. Suppose you own an automotive company. You are releasing a new model car. With the help of VR, you can put the audience inside the car. Not literally, but you can show them the insides of your car.
Why VR Marketing?
This is quite important because everything is short-lived in today's digital platforms. You need to stay updated of the trends. Otherwise, by the time you understand a particular trend and create content , it will become old and people might move forward. You should already know what your customers will want in the future.
Donít be too early to the party
At present it is quite hard to do marketing using VR unlike the future. This is because every consumer doesn't have 3D glasses. Because of that, you have very less data on user experience and would only be wasting your money and energy.
You can start preparing for it but remember you might be a little too early to the party. So instead keep a close eye on the VR technology and how it's changing people lives.
Optimize your Content for VR
Not all content works for VR, unlike other mediums. VR needs immensely high quality content and needs the right tools for that. As the experience is enormous, so is the preparation of the content. It's nothing like writing an enticing content or making an animation video, it takes more efforts compared to the present formats of content.
Give a shared experience
When your customers are experiencing a 360 degree immersion, they need to find something relatable to get a shared experience. Along with the elements of surprise, fear and awe you also need to evoke real emotions in the audience.
Through the tools, you can make the audience urge to reach out and touch your product. Though this is a simple teasing trick, this urges them to action and that is all your brand needs. Rest is done with your real products.
Create VR Games
Gaming is one of the ways by which VR technology accelerated. .The scenario today is that most kids can't afford the VR headsets but that doesn't stop them from experiencing the simulation. There are VR arcades where they pay and play. But soon they will be able to afford the headsets. You can create cross- platform games to make your audience not just experience but also participate. This way the brand image is retained more effectively.
Cut costs, be an early adopter
In the case of any technology, being an early adopter and to start working with the tools means cutting a lot of costs. This method might be opposed to the first one but all we mean is to stay updated and keep doing the ground work. Wait for the right time and then, enter the game.
Facebook has invested. You must too!
Virtual reality, after years filled with bumps and stepping stones, is going to be the rising technology of the future. Professionals predict that by 2020, there will be a billion VR users. With huge technology companies investing on the technology, it has a steady future. Facebook bought Oculus, a virtual reality company, in 2014. These companies are working for the vision of future and you must start too. Don't forget that VR is marketing's next big thing!