DIGITAL MARKETING TRENDS

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10 DIGITAL MARKETING TRENDS YOU NEED TO KNOW FOR 2020

With so many companies utilizing the latest digital technology, it is important that you optimize your business to drive the best results. Read on to discover digital marketing trends for 2020 that will help your business not just survive, but to thrive this evolved digital era.

P.S. 7 Stones Digital provides digital marketing campaigns to clients across the country, so if you need an effective marketing campaign for your business, we got you covered.

NEUROMARKETING

Neuromarketing is a strategy used to analyze a person’s brain capacity and neural signal to determine the content they find very engaging.

This technology is expected to rub shoulders with digital marketing and might become a feasible tool for marketers soon.  

Sounds interesting right?

It can help a digital agency to formulate ads, contents and website designs based on these neural data to satisfy their clients one hundred percent.

You can use this information to optimize your content, regulate your strategies and improve the success rate of your marketing campaigns.

Spark Neuro, a neuro analytics company that evaluate emotion and attention to optimize advertising and entertainment. The company with a mix of biometrics, neural metrics and algorithms analyze the emotion levels and attention-grabbing rate to help marketers figure out contents that attract customers.

Any company that can tap into its customer’s subconscious can fulfil all the needs and wants

VOICE SEARCH

The increasing use of smart speakers and voice searches has made digital marketing companies consider this feature to have a vast opportunity.

Why it might work

 Global smart speaker sales have almost reached 26.1 million at the end of 2019.

45% of people already own a smart speaker by the end of 2019 and use them for their daily activities.

More than 24% of the google searches are voice-based input.

Voice search plays an important role in providing audio information to reach more audio-centric customers.

Many brands began including voice-based search results to come one step closer to their customers.

PayPal users can use SIRI to send money to their friends, family and business.

Nestle created an algorithm that provides voice instructions to cook.

Patron’s tequila has seen huge success by using smart speakers.

Even if your brand is not ready for smart speaker ads, you can at least add voice search for your contents.

With the advent of these digital marketing trends, there is, no way you can sustain your business using the traditional funnel. 

By the end of 2020, the linear funnel will cease to exist.

In this new voice search-marketing funnel, leads can now enter your business at different stages of the customer’s journey.

Customers conduct their own online brand research with the help of many digital tools. This new funnel must cater to personalized solutions to attract visitors.

Voice strategy helps to create a unique and optimized customer experience

Search engine experts claim that the first brand to adapt to voice search can increase their digital revenue by 30% or more.

Stimulate relationship and build brand loyalty with a voice strategy

VISUAL SEARCH

People can now upload an image on Google Images to conduct search and get more targeted results. Visual search can be the next gameplay to charm people with attractive business images.

Pinterest Lens, a product of Pinterest, allows users to take a photo of a product to find out where they can buy it online.

This feature turns your camera lens into a search bar. Pinterest lens, have about 600 million visual searches and made a hike of 140% within a week. They launched a bunch of new features to help merchants sell their product catalogs.

Samsung partnered with Pinterest to bring visual search to its latest smartphones and target to allow customers to search products they see in the real world.

This new digital marketing trend can be a boom for fashion, home décor, food, animal, beauty and travel industry to get more user engagements.

Google lens is a visual search engine by Google, which recognizes landmarks and objects with the camera app.

Google’s lens can help you to find similar products and where to find them, use a barcode to find product information, add an event to your calendar and much more, all these happen when you just snap a photo.

Instead of typing long queries into a search engine, you can search directly via photos to find similar images, local shopping results, etc.

Now you can click a photo of a movie poster in your Google lens to find showtimes, local theatre list and other related information.

Turn your camera lens into a search bar

PERSONALISATION

Personalized marketing means personalized contents, emails, and much more.

More than 75% of the users are satisfied with a company that offers personalized experiences.

Digital giants Netflix and Amazon with the help of personalized content and promotions have gained more visitors, which helped them to increase their online market.

Star Bucks uses a personalized app to collect data on purchase history and location to get closer to their customers. This app allows customers to customize their drinks and encourage with reward systems, which increased their revenue to $2.56 billion.

Cadbury has created a personalized video campaign that matches Dairy Milk flavours with user’s demographic details from their Facebook profile. This campaign generated a 65% click-thru-rate and 34% conversion rate.

Personalization is about building a relationship with your potential customer

CHATBOTS

Chatbot will continue to be an integral part of digital marketing in the years to come.

They provide 24-hour service to chat in real-time, instant response to user’s queries, can help your business not to leave a customer who asks business queries at 2 am, who can be your next lead.

Chatbot provides 100% customer service. Many customers prefer interacting with Chatbots as they answer promptly and never lose patience.

Lyft, a rideshare brand, uses chatbots to request a ride using Facebook messenger and Amazon Echo, and these bots will let you know the driver’s current location.

Chatbots are the future of engagement between a brand and an audience

VIDEO MARKETING

Videos are more a popular-way customers want to learn about your product.

Customers are more confident to buy when a business provides demo video for their products. Video marketing is an important strategy that will sustain the market for the next few years.

There are plenty of ways other than YouTube to reach your customer easily. Now Facebook and Instagram run video ads to drive customer engagement and experience.

Newsletters and emails are fading with the advent of video marketing because they are too difficult to read.

Video formats can deliver the same information with much attractive design to make visitors go wild, which are not possible with content marketing. More than 80% of the consumers share a content filled with video.

If your site is filled with videos and pictures, it can drive more than 75% organic traffic compared to texts. Video contents are the most preferred way to learn about a new product or service.

Here are some of the Video Marketing trends that are gaining more fan following,

  • Live Video
  • Video SEO
  • 360-degree video content

It's not what you upload, it's the strategy with which you upload your story

SERP POSITION ZERO

With the growth of voice and visual search, people are changing the way they use search engines.

Being number one on the search engine results no longer will be the primary goal of a business. Desperate times need desperate solutions.

Search engines like Google bring out new changes to improve search results and you will notice a major change by the end of 2020.

Featured Snippets that appear right at the top of the page, before organic listings are the only information a desperate user will view, often referred to as SERP position zero, and this is your new goal.

Brands are still finding hard to reach this position with new SEO techniques. If you can reach this position before your competitor, it can help your business attract a vast audience.

More than 43% of voice search answers come from these featured snippets. This will be the golden ticket of the modern-day SEO, as it directly lists your website to users.

Optimizing a website with this goal can help boost Click-thru-rate, customer retention and helps to claim more organic traffic.

Position zero helps your business occupy more SERP territory

LONG-FORM CONTENT

Short topics will not get your business anywhere, with Google being the invigilator.

Blog posts that are more than 3000 words attract more traffic to a website, as they focus to provide informative and knowledgeable contents to their searchers.

Added to that, creating long-form contents make the business establish themselves as experts and give more scope to target potential users.

According to SEO experts, long-form content gets 63% more backlinks compared to short articles, which can bring in more traffic.

Advantages of Long-form content:

  • Decrease in bounce rate
  • Increase in organic traffic
  • High Google ranking
  • Better ROI

Google loves long, detailed, in-depth articles and contents

SOCIAL MEDIA MARKETING

If your business wants to survive, keep an eye on social media trends.

Social channels began to extend the potential of video and interactive contents to attract more audience.

Creating authentic social media handles for your business can nurture a community of loyal and active followers.

By the end of 2019, Facebook came up with its payment app, Facebook Pay that can facilitate on-platform payments that make it easier for users to buy products directly from WhatsApp, Instagram and Messenger. This new feature can attract more audience to your business page on Facebook without much investment.

Augmented Reality has opened many invisible doors for Social media marketing.

Snapchat AR and Oculus VR Technology has increased customer interaction by 47% and led to a 24% customer retention rate.

Brands that ignore social media will die. Simple!

INFLUENCER MARKETING

Influencer marketing is a type of word-of-mouth marketing that focuses to amplify your brand to a larger market.

It is a mix of celebrity endorsement and modern-day content-driven campaign.

Influencers can be celebrities, Instagram/YouTube personalities with a huge fan following can spread the word about your business or product through social media.

65% of the customer’s trust influencer opinions much more than what brands promote themselves.

Micro-Influencers have more engagement rate with narrower niche fan following.

A good example of this would be YouTube celebrity, PewDiePie, collaborated with the makers of a horror film, creating a series of video. It nearly doubled the views of the movie’s trailer.

True Influence can leverage authenticity

START USING THESE TRENDS TO REACH MORE LEADS TODAY

If you need help with adapting these strategies into your business, contact us online to see how we can help your campaign drive better results with the help of our in-house Analysts and Experts.

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